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B2B Marketer

B2B Marketer

At  POWERFUL IMPACT, we help our clients model, market and monetize online leveraging a hybrid coaching, managed marketing service, and lead generation model. We want them to find clarity in their business, and successfully take their services to market.

POWERFUL IMPACT is searching for an experienced B2B Marketer to join our growing team. In this position, you will be responsible for soliciting and facilitating electronic commerce between businesses while handling marketing efforts for, including:

  • Brand awareness
  • Demand and Lead Generation
  • Website development 
  • Content curation/creation
  • Sales & Sales Enablement
  • CRO & MVT

The ideal candidate must exhibit the following:

  • Excellent understanding of B2B marketing.
  • Demonstrated ability to manage the budgeting process and use of analytical skills
  • Ability to remotely create and manage marketing strategies
  • An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time
  • Excellent communication skills

Responsibilities:

  • Assess and create a B2B marketing strategy
  • Design content marketing strategies and set short-term goals
  • Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels
  • Experience working with a sales team in both Sales Enablement and Account-Based Approach
  • Knowledge of Demand Generation tactics and Lead Conversion principles.
  • Understanding of A/B and multivariate testing, user segmentation, and reporting processes
  • Ability to create value propositions that communicate clearly to targeted audiences
  • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands
  • Accomplished at leveraging full value from marketing automation processes and tools
  • Articulate competitive positioning
  • Advise businesses on local, national, and international marketing strategies

Requirements:

  • BS degree in Marketing or relevant field
  • 3 + years of hands-on marketing experience in a B2B role
  • Proven track record in delivering marketing campaigns that drive sales growth
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