Planned Parenthood is a nonprofit organization that provides sexual and reproductive health care. The organization operates health centers across the United States that offer a wide range of reproductive and general health care services aimed at the prevention and treatment of both sexual and general illnesses.
Planned Parenthood wanted more people to know about their health centers and the services that they offered, particularly preventive sexual health care and reproductive wellness. They came to Powerful Impact for help on raising awareness of their wellness services, with the end goal of increasing new appointments to their health care centers.
Powerful Impact created and implemented a paid advertising campaign on Google and Facebook to increase brand awareness of Planned Parenthood’s wellness services. The campaign was optimized to Planned Parenthood’s target audience according to demographic characteristics. At the end of the awareness campaign, we were able to increase overall appointments to the health centers by 18 percent.