9 Customer Pain Points That Will Help You Sell More Products
The most successful companies are the ones that understand their customers. They know what motivates them and what holds them back. And one of the best ways to learn about your customers is by identifying their pain points.
What are Customer Pain Points?
Pain points are the areas of a customer’s life that cause them difficulty or frustration. By understanding and addressing these pain points, you can make it easier for your customers to buy from you, as a result, increase your sales.
Furthermore, customer pain points can be large or small; once you know what your customers’ pain points are, you can provide solutions that could become a business growth strategy. However, before you can do so, you must first identify your customers’ pain points as well as the factors that contribute to it.
How to find out what your customers’ pain points are
Here are some methods for determining your customer’s pain points:
Customer interviews. The best source of information about customer pain points is your own product research team. Asking your support team what they hear from customers most often can be a good way to get started with identifying pain points. If you do not have an in-house research team, consider hiring one or enlisting the help of an outside consultant.
Customer surveys: One of the best ways to identify customer pain points is to ask them directly. You can use questionnaires and surveys to gather feedback from customers about problems or challenges they have encountered while using your products or services. You can also listen to customer feedback on social media or review forums.
Customer behavior research. Another way to understand customer pain points is by observing their behavior. Are they struggling to find what they need on your website? By paying close attention to how customers interact with your product or service, you can get a good idea of what areas are causing them difficulty.
Now that you know how to identify customer pain points, you can now determine the factors that causes your business to experience them.
Contributing factors to customer pain points
There are a number of contributing factors to customer pain points. In many cases, it can be difficult to identify the root cause of the problem. However, these factors can be categorized into two groups: external and internal.
- External factors: These are factors that are beyond your control. These can include the user’s environment, devices, and other applications that they use. For example, if your users are having problems with your product due to a slow internet connection or a device with insufficient memory, there isn’t much you can do.
- Internal factors: These are things that can be controlled by you and your company. These could be issues with your customer service, the functionality or design of your product or service, and similar things inherent to your product/service and your business that frustrate customers.
The Top 9 Customer Pain Points
To better understand, here are some of the top customer pain points—and how you can use them to increase your business sales.
Pain Point #1: Not enough time
It’s no secret that people are busy. In today’s world, everyone is constantly on the go and there never seems to be enough time to get everything done. That’s why it’s important for businesses to make sure that they’re helping their clients and customers save their precious time. This means, for one, ensuring that customers can do things easily – whether it’s buying something on your website, putting in a request, or getting something processed by your company.
Clients and customers appreciate speed and quality, so the easiest way to get their business is to NOT waste their time! Your clients don’t like to wait and they also do not like to be given inaccurate information. You and your staff have to make sure that you’re working as fast as possible – or least managing expectations – while providing accurate information at all times. If you can’t do that for them, they will likely go somewhere else.
Pain Point #2: Not enough money
High prices can be a deal-breaker for many customers, especially if they’re not sure how good your product or service is. If you want to sell something, you have to either make it affordable and competitively priced, or ensure that your target market understands the value of your products and services.
While it’s no secret that people are always looking for ways to save money, you shouldn’t take it as a sign to start aggressively discounting your products and services, especially if you’re in the service-based industry. That’s an easy way to get your business into a tight cash flow spot. On the contrary, you should use this customer pain point as an opportunity to attract clients and customers who recognize the unique and important value that you create for them through your services and products.
ake a page from Apple: people fall in line to buy their latest offerings despite the high ticket prices because they have come to equate macs, ipads, and iphones with excellent build quality and design. Focus on creating an aspirational brand by delivering superior service levels, exceeding client expectations, and helping your clients earn back what they’ve paid for you. Make them see you as an investment and not an expense.
Pain Point #3: Lack of support or assistance
Another common complaint that customers have is lack of support or assistance. This can be caused by a number of factors, including poor customer service, a lack of features, or a bad user experience.
Unlike the first two pain points, there is simply no way to address this but to make sure that your business provides adequate support. You can do this by providing a variety of support options and also making it easy to find information on your website and other channels. By doing so, you not only ensure that you’re taking great care of your existing clients, it also sets you up to attract even more customers. For instance, around 30% of customers are willing to pay more for top-notch service.
Pain Point #4: Difficulty in using the product/service
Many customers experience difficulty in using a product or service. This can leave your clients feeling stuck, especially when they don’t know what to do next or lack the resources to proceed.
Some of the common culprits to this pain point are complex features and poor product design. In either case, it leads to frustration and a feeling that the company doesn’t care about its customers.
This can be challenging to resolve as it might mean you’d have to go back to the drawing board to fix design or feature issues. It also means you need to listen to customer feedback to learn how you can simplify and improve your product or service. You can also consider creating step-by-step guides or video tutorials that clients and customers can access when they encounter further problems.
Another way to address this pain point is by providing excellent customer support. This means having knowledgeable and friendly staff who are always willing to help out. Following up with customers not only helps you solve any difficulty that customers are facing, it also lets you avoid pain point #3 above.
Pain Point #5: Feeling like you’re not being heard
In today’s digital world, customers expect to be able to quickly connect with companies and have their questions or complaints addressed in a timely manner. So they can quickly become frustrated and disengaged from the process if they don’t feel like they’re being heard or taken seriously.
To avoid this customer pain point altogether, companies should make sure that they are providing clear pathways for customer communication and responding promptly to inquiries. This includes offering multiple contact options such as email, phone support lines, chatbots, and social media channels. Companies should also ensure that their staff is adequately trained in dealing with different types of customer queries so that customers feel listened to and respected throughout the entire process.
Pain Point #6: Unclear expectations
Many customers experience pain when they don’t understand what is expected of them, and this can lead to a negative experience. When expectations are unclear, customers may feel frustrated or confused as they try to move forward with the process or purchase. Without knowing what is expected of them, they may make mistakes that could cost them time or money.
To prevent this pain point from occurring, it’s essential for companies to be clear about their expectations from the beginning. Customers should know when and how payments are due, what kind of customer service and support is available, and what policies are in place for returns and refunds. By outlining these expectations up front, customers can avoid making mistakes due to confusion. Companies should also take care to clearly communicate any changes in policy or procedure so customers stay informed.
Pain Point #7: Frustration with process
Frustration with process is a customer pain point that many businesses are all too familiar with. This pain point can come in all shapes and sizes, but it’s an indication that something needs to change. Processes can become overwhelming for customers when they don’t understand how or why the process has been set up a certain way. Not only does this lead to frustration, but it can also cause customer fatigue and result in lower levels of customer satisfaction.
To solve this, you must focus on streamlining processes so customers don’t feel like their time is being wasted when trying to get things done. Making sure that employees understand the processes will help them explain them better to customers and reduce any potential frustration caused by confusion. Investing in automation tools can also help streamline customer interactions and make sure things are running smoothly without wasting time or effort.
Pain Point #8: Lack of communication
Customers feel left in the dark when they can’t get in touch with your business. Communication is still key when it comes to taking care of your clients and customers.
A lack of clear and timely communication between customers and businesses can lead to a variety of problems, such as customers feeling frustrated or unheard, trust issues, and difficulty resolving customer inquiries. In today’s world where technology has made connecting with customers easier than ever before, there is no excuse for failing to communicate regularly with customers. Businesses should ensure that their customer service teams are trained on how best to communicate quickly and effectively with their customers in order to maintain positive customer relationships.
Pain Point #9: Long wait times
Long wait times is an issue that plagues many businesses, large and small. Customers are accustomed to on-demand services, and when these services are not provided they become increasingly frustrated. This can lead to customer dissatisfaction and potentially a drop in sales.
You need to be aware of the effect long wait times have on the customer experience and how this impacts profitability. By implementing strategies such as providing accurate wait time estimates or offering customers options for self-service, you can reduce the amount of customer frustration resulting from lengthy wait times. Additionally, consistent training for staff members on customer service will help ensure that all interactions stay positive during those longer waits.
Increase Sales using Customer’s Pain Points
Customer pain points are useful not only for increasing sales but also for creating an optimal customer experience in your business. By understanding the issues that customers are facing and how your product or service can help ease their pain, you can effectively create more effective sales strategies. You can also ensure that your business is avoiding the issues that cause these pain points in the first place.
Furthermore, by staying ahead of customer needs and evolving with the times, you can ensure that your product or service reaches its highest potential.